Exemplary quality coffees have a high intrinsic value with a ﬁne or unique cup. Usually of quite limited availability. Mostly retailed under the straight estate or origin names. Usually very well presented washed coffees, including some superior washed Robusta’s, but also includes some naturals (Ethiopian Harare, Yemeni Mochas, and some Indonesian Arabica’s) and top organic coffees, which are usually, but not always, roasted by comparatively small ﬁrm and marketed through fairly exclusive outlets, e.g. retail coffee shops or bars and upmarket delicatessens.
Mainstream quality, average quality, reasonably well presented, but certainly not visually perfect. Will offer a decent, clean but not necessarily impressive cup.