About Us — Heleph Coffee | Traceable Ethiopian Coffee Exporter

About Heleph Coffee

More Than Coffee.
A Lasting Connection.

We are a family-driven Ethiopian coffee exporter, connecting exceptional coffees, people, and communities to global markets.

Our History

From the Tears of the Sky to Global Cups

Every bean carries generations of stories — from Ethiopia’s rich coffee heritage and family hands working the soil, to the moment that coffee reaches your cup.

  1. The Sacred Roots
    Ethiopia’s Gift

    Tears of the Sky

    Long before Heleph Coffee became a name recognized worldwide, the story of our beans begins in the misty highlands of Ethiopia — the birthplace of Arabica coffee. Legends speak of Waaqa, the supreme sky god, who wept divine tears over a loyal servant. Those tears fell not as rain, but as seeds upon the red earth of Sidama, birthing the first coffee plants: a gift from sorrow to strength, healing hearts and awakening souls. This is the eternal origin we honor in every harvest — “Tears of the Sky.”

  2. 1970s–1980s

    The Family Foundation

    Our real legacy began in 1976, when our grandfather, Tulu Kankura, planted his first coffee plantation in Harbegona village (now part of Bona Zuria, Sidama Region). A man deeply tied to the soil, he saw coffee not merely as a crop, but as a promise for future generations.

    In 1986, his son — our father Ayele Tulu — inherited portions of the family farms and established early washing stations. For decades, Ayele Tulu dedicated himself to meticulous processing, supplying high-quality cherries to local markets and the Ethiopian Commodity Exchange (ECX). Through droughts, market challenges, and shifting seasons, he upheld an unwavering commitment: quality endures when the heart is devoted.

  3. 1990s–2010s

    Building Resilience

    Ayele Tulu’s work laid the groundwork for what would become one of Ethiopia’s most respected family operations. His washing station in Bona Zuria became a hub for precise, shade-grown cultivation and hand-sorted excellence. Over 30+ years, the family processed and supplied exceptional coffees, earning recognition for consistency and care.

    Tsegab Ayele, born and raised in Hawassa (Sidama’s capital), grew up immersed in this tradition. After studying engineering and gaining experience in coffee from 2011 onward, he witnessed the limitations of traditional supply chains — where farmers often received minimum prices despite premium potential. This sparked a vision: direct, traceable export to reward quality and uplift communities.

  4. 2018–Present

    The Birth of Heleph

    In 2018, following Ethiopia’s export regulation reforms that allowed more direct international trade, Tsegab founded Heleph Coffee Exporter. The name “Heleph” symbolizes our mission: bridging ancestral wisdom with modern innovation to transform lives from farm to cup. Building on Ayele’s established washing stations, including the renowned Ayele Tulu station, Heleph expanded rapidly.

    Today, we own and operate 12+ washing stations across premier regions: Sidama (with strong focus on Bona Zuria at 2,000–2,300m+ altitudes), Yirgacheffe, and Guji. We partner with over 600 smallholder outgrowers — many women-led — purchasing cherries at premium prices, ensuring fair livelihoods, traceability, and sustainable practices. Innovations like honey, natural, washed, and anaerobic processes highlight our engineering precision, blended with traditional knowledge.

    From grandfather Tulu’s first seeds to Ayele’s steadfast persistence and Tsegab’s visionary bridge to the world, Heleph stands as a guardian of Ethiopia’s sacred bean. We are proud to be a leading traceable producer and exporter, delivering single-origin specialty coffees to global partners while uplifting thousands in our communities.

  • 3

    Generations

  • 12+

    Washing Stations

  • 600+

    Smallholder Outgrowers

  • 2,300m

    Peak Altitudes

“Taste the heritage. Experience the origin. Honor the gift.”

A coffee farmer in front of the raised drying beds
Workers sorting coffee on a shaded drying bed in Sidama Freshly brewed coffee poured into a traditional cup for a smiling guest Hand-sorting coffee on the raised drying beds in Sidama

Our Enduring Legacy

A Family Legacy in Ethiopian Coffee

At Heleph Coffee, Ethiopian specialty coffee is more than a business; it is a legacy built on family, origin, craftsmanship, and a deep connection to the communities that grow it.

We honor the people, traditions, and coffee-growing landscapes behind every harvest while connecting traceable Ethiopian Arabica coffee with partners and coffee lovers around the world. Our legacy is a commitment to preserving what makes Ethiopian coffee exceptional while creating a better future for farmers, communities, and the coffee industry.

Meet the People Behind It

Key Milestones

  1. 1976

    Grandfather Tulu plants the first plantation in Harbegona (Bona Zuria).

  2. 1986

    Ayele Tulu inherits farms and establishes washing stations.

  3. 2011+

    Family enters the industry, building expertise.

  4. 2018

    Heleph Coffee Exporter founded by Tsegab Ayele.

  5. Today

    12+ washing stations, 600+ outgrowers, global partnerships, focus on transparency & innovation.

What Guides Us

Vision, Mission & Core Values

We are guided by a clear purpose — to create lasting value for the people, communities, and partners behind every cup of Ethiopian coffee.

  • Our Vision

    To become one of the world’s most trusted Ethiopian specialty coffee exporters, recognized for exceptional Ethiopian Arabica coffee, uncompromising quality, complete traceability, and responsible sustainability. We aspire to connect Ethiopia’s finest coffee origins with roasters, buyers, and coffee enthusiasts around the world while creating lasting prosperity for farmers, communities, partners, and the wider coffee industry.

  • Our Mission

    To source, process, and export premium Ethiopian Arabica and specialty coffee with exceptional quality, full traceability, and responsible, sustainable practices. We preserve the unique character of coffee from its origin while continuously improving our processing, innovation, and quality standards — creating lasting value through trusted, long-term partnerships with farmers, communities, roasters, and global coffee buyers.

  • Our Core Values

    • 01 Heritage & Innovation
    • 02 Environmental Stewardship
    • 03 Local Empowerment
    • 04 Ethical Traceability
    • 05 Premium Quality
    • 06 Holistic Cooperation

Our Team Spirit & Cooperation

United by Trust and Shared Purpose

Building a strong culture of unity, trust, and shared purpose is essential to the success of Heleph Coffee. We believe every team member should feel heard, valued, and supported. By encouraging open communication, respecting diverse perspectives, and working toward common goals, we create a collaborative environment where our people can grow, contribute, and achieve meaningful results together.

  • Enhanced communication
  • Boosted collaboration
  • Improved job satisfaction
  • Proactive problem-solving
Heleph Coffee team members standing together in front of the Heleph Coffee sign

Teamwork & Collaboration

Better Together

In a successful organization, teamwork is the foundation that turns individual strengths into shared achievements. Like the gears of a well-oiled machine, every team member has a unique role, but true progress happens when everyone works together with trust, alignment, and purpose.

At Heleph Coffee, collaboration is central to how we work. By combining the skills, ideas, and experience of our team, we strengthen our operations, improve our coffee, and create lasting value for our farmers, partners, customers, and communities.

  • Encourage open communication
  • Recognize and reward team successes
  • Provide opportunities for social interaction
  • Promote shared purpose and values

Implementing these steps creates a work environment that supports, values, and motivates employees — essential for improving their relationship with the workplace, increasing engagement, and positively impacting overall performance.

  1. Farmers
    & Producers

  2. Heleph

  3. Suppliers
    & Processors

  4. Buyers
    & Markets

Our Commitment to Quality

From Farm to Export

At Heleph Coffee, we uphold rigorous control across the entire supply chain to deliver exceptional coffee that meets the highest international standards.

  1. At Our Washing Stations

    Every cherry batch undergoes meticulous processing and continuous monitoring to preserve its distinctive terroir and flavor potential.

  2. In Our Warehouse

    In our state-of-the-art warehouse, beans are meticulously sorted, graded, and prepared to ensure uniformity, purity, and optimal condition.

  3. Prior to Export

    Each lot is rigorously cupped and evaluated by expert Q-graders against our strict internal benchmarks before it ships.

People & Origin

The People Behind the Coffee

Every coffee has a place, a community, and people behind it. Our connection to origin allows us to understand the knowledge, traditions, and work that shape every coffee we source.

  • A farmer holding freshly harvested coffee cherries

    Farmers

    The foundation of the coffee supply chain.

  • A woman of the Bona Zuria coffee-growing community sorting coffee at the drying beds

    Communities

    The people and places that sustain coffee production.

  • A teacher speaking with visitors in a school library in Gowacho, Bona Zuria

    Knowledge

    Traditional and local knowledge passed through generations.

  • A smiling man holding a young child

    Relationships

    Long-term connections that create shared value.

Get To Know Us

Meet the Team at Heleph Coffee

Our dedicated team drives our mission to connect Ethiopian farmers with global markets through sustainable, fair-trade practices. Based in Addis Ababa, we blend expertise in coffee export with a passion for community empowerment. Here’s our core team:

The Heleph Coffee team together at a staff event

“In a family rooted in Ethiopian traditions, I’ve seen the transformative power of coffee. At Heleph Coffee, we empower farmers to build resilient futures, bridging local potential with international opportunities.”

Tsegab Ayele

Owner & Manager of Heleph Coffee

  • Portrait of Zerihun Fekede

    Zerihun Fekede

    Export Operations Manager

    “Great exports are built on teamwork, precision, and a commitment to delivering quality from farm to customer.”

  • Portrait of Tsion Getachew

    Tsion Getachew

    Senior Documentation Officer

    “With years in coffee logistics, I ensure seamless exports from farm to cup. Our operations prioritize efficiency and farmer support, making every shipment a step toward sustainable growth.”

    “Handling compliance and documentation, I make sure our exports meet global standards. It’s rewarding to see how precise paperwork enables farmers’ success on the world stage.”

  • Portrait of Bethelhem Workineh

    Bethelhem Workineh

    Senior Documentation Officer

    “Supporting trade operations, I focus on accuracy and timeliness. Our team’s collaboration turns challenges into opportunities for Ethiopian coffee to shine internationally.”

  • Portrait of Mikcheal Simon

    Mikcheal Simon

    Logistics Manager

    “Coordinating shipments and bookings, I optimize our supply chain for reliability. From Addis Ababa to global ports, we deliver quality coffee while minimizing environmental impact.”

  • Portrait of Ararsa Deberie

    Ararsa Deberie

    HR & Business Relations Coordinator

    “We are a growing team united by a passion for Ethiopia’s rich coffee heritage and a commitment to sharing its story with the world.”

  • Portrait of Mekdes Tadesse

    Mekdes Tadesse

    HR & Business Relations Coordinator

    “Working directly with cooperatives, I provide training and support to enhance farming techniques and livelihoods.”

Finance Team

“Managing finances responsibly to support sustainable growth and ensure fair payments to farmers. Transparency in our books reflects our commitment to ethical business, accountability, and long-term partnerships.”

Our Commitment

Growing With Purpose

Our commitment goes beyond individual coffee shipments. We seek to build sustainable relationships, develop Ethiopian coffee, strengthen connections at origin, and create lasting value across the coffee ecosystem.

  • Quality

    Continually improving the coffees we source and deliver.

  • People

    Supporting meaningful relationships and local opportunity.

  • Sustainability

    Promoting responsible practices for people and environment.

  • Partnerships

    Building lasting relationships with producers and global buyers.

Be Part of the Next Chapter

Discover our coffees, explore their origins, or connect with our team to begin a partnership.